Seven development trends of the hottest coating in

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Seven development trends in the paint industry

seven development trends in the paint industry

April 2, 2018

[China paint information] after fierce market competition in 2017, the competition in the paint industry has become increasingly fierce. The paint industry has been changing in line with the situation, resulting in the following seven development trends:

(I) entering the high-end product market, industry insiders pointed out, By observing and studying the market situation of the paint market last year and the enterprise trends of major paint brands, both first-line brands and emerging brands will make great efforts to develop high-end paint products in the future. On the other hand, with the huge potential of environmental protection effect of wood plastic composite new materials, the rising cost and the continuous compression of profits, the pressure on enterprises is increasing. Therefore, research and development of high-end products with large profits has become the first choice of many enterprises

(II) change to the consumption mode focusing on both quality and service. No matter how the society changes, quality and service, as two important considerations of product consumption, are difficult for consumers to change. The change of consumers' consumption concept makes consumers pay attention to the practical value of products while paying attention to their high-quality after-sales and service when purchasing coatings. This consumption point requires enterprise producers to improve their production, which can be summarized as four parts: productivity, enhancing the actual market competitiveness of products, and improving the competitive environment of coatings in the market

(III) focus on brand management the coating industry has maintained a relatively rapid development in its middle age, which also means that the industry is mainly distributed in Sichuan and Jiangxi, and the internal competition is becoming increasingly fierce, so it is very important to pay attention to brand construction. At present, a few enterprises with advanced consciousness have begun to pay attention to this area, create their own brand characteristics, and improve the popularity of products

(IV) strengthen road marketing with the continuous development of Internet, the coating industry needs to break through the traditional marketing mode, pay more attention to network marketing, strengthen brand publicity with the help of new media, and improve consumers' awareness of the brand

(V) the demand for customization has increased. Personalized customization has become an upsurge in other industries, and the coating industry should also draw relevant experience from it. Especially when the post-80s and post-90s have become consumption oriented, the demand for personalization is bound to increase. Therefore, customized products will be the development trend in the future

(VI) innovation to improve the degree of difference the coating industry is currently facing serious problems of homogenization, which often makes consumers at a loss when buying. Affected by this, paint companies need to have more innovation in the future. In terms of development strategy, they can also refine it first, and then expand it to seek differentiation in strength

(VII) consumption mode pays attention to green environmental protection. Seventh, it is also the most critical point, that is, when the country pays great attention to environmental protection, people begin to consider their own safety while protecting the environment. Therefore, people began to pay more attention to the environmental protection and safety of paint products. The paint industry should produce more environmentally friendly and healthy products

only by doing this can we attract more consumers, strengthen and expand the brand, and realize the sustainable and healthy development of the industry. Industry insiders believe that during the 13th Five Year Plan period, the construction of affordable housing around the country and the need for water paint in industrial production not only created a good market environment for water paint, but also created a prerequisite for the technological innovation of water paint. In particular, water-based two-component coatings will have broad application prospects in the field of corrosion prevention

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