Analysis of the advantages and disadvantages of th

Analysis of the advantages and disadvantages of listing the domestic publishing industry

according to the data from the General Administration of publishing, China has a total of 29 publishing groups and about 450 central and local publishing companies. At present, 41 publishing and media enterprises have been listed in China. Lack of funds is a major problem that puzzles the development of publishing and media industry. Financing with the help of capital is an important purpose of publishing and media industry listing. So is listing really the only way for Chinese publishing groups to finance and become bigger and stronger

Listing last month has become a conventional term in the publishing industry

on January 21, Nie Zhenning, President of China Publishing Group, said that China publishing media Co., Ltd., a subsidiary of China Publishing Group, would strive to complete industrial and commercial registration in February. At the beginning of 2012, the joint-stock company will strive for domestic A-share listing

it is learned that at present, more than 10 publishing groups such as Jiangxi publishing group and Jiangsu Phoenix publishing media group are also actively preparing for listing. According to the data from the General Administration of publishing, China has 29 publishing groups and about 450 central and local publishing companies. At present, 41 publishing and media enterprises have been listed in China

in an interview with China National classic, Li Ruqi, CEO of huaman brothers, said that at present, the lack of funds is a major problem perplexing the development of the publishing and media industry, and financing with the help of capital is an important purpose of listing the publishing and media industry. With the basic formation of market players, more listed enterprises will emerge in the field of publishing and media

Yu Guoming, deputy dean of Renmin University College of China, said that the purpose of enterprise listing is to help enterprises integrate resources in addition to large-scale financing. Most publishing groups in China are a combination of several related or unrelated companies combined by administrative means. Listing can promote the optimal combination of assets and the improvement of modern enterprise system, and improve the quality of even full load operation of the company

is listing the only way for Chinese publishing groups to become bigger and stronger? Yu Guoming said that listing is a double-edged sword. Whether Chinese publishing and media enterprises need to enter the capital market for financing should be determined by whether they have strong expansion needs. In essence, the driving force of the publishing and media industry is not monetary capital but intellectual capital. This is a truly people-oriented industry. Any behavior of catching up with the fashion, grabbing the first place and showing political achievements. 3. The blind money circling behavior used to make all kinds of electrical insulation materials will not only reduce the future investment value of enterprises, but also seriously harm their own enterprises and even the entire publishing and media industry

other relevant experts believe that listing is not the only way for publishing enterprises to finance, and issuing bonds has greater advantages than issuing stocks. The issuance of corporate bonds by the media industry can raise a huge amount of funds, and will not change the state-owned nature of the media, so the policy risk is very small