The hottest transparent texture shows the charm of

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Transparent texture shows the charm of cosmetics

in the competition between plastic and glass, cosmetic packaging can be said to be one of the most stable positions held by glass packaging. With the continuous development of various new plastic materials, plastic packaging with the same transparent texture of glass, with its richer color effect and more convenient processing performance than glass packaging, is quietly entering the high-end cosmetics packaging market, and demonstrates the charm of cosmetics with a richer image

various new materials, new technologies and new processes continue to emerge, providing a richer choice for cosmetic packaging design. For high-end cosmetics, designers and packaging manufacturers have made unremitting efforts to develop the most perfect packaging design in order to achieve the desired effect

transparent texture

transparent texture is one of the important trends pursued by cosmetics packaging. The technical support project of crystal clear appearance effect and rich and imaginative modeling make cosmetics suppliers favor transparent packaging. High-end cosmetics are flocking to. Transparent packaging gives people a sense of purity and is full of modern flavor. Special structural design can also create wonderful effects

risdon AMS designed a package for color eye shadow. The design requires that the PMMA inserts on the cover and bottom must match the color of eye shadow well. Engineers carefully adjust the color of the insert to compensate for the subtle color difference between the two molding. Finally, the upper and lower inserts match perfectly, as if a delicate sphere floats inside the cube

the technology involved in manufacturing this product is quite complex, including secondary injection, ultrasonic welding, hot melt bonding, hot foil bonding and specially customized automatic control technology. Gerald Martines, European sales manager of Risdon AMS, said, "because the wall thickness is too large and changes violently, it is very difficult to process. We have to strictly control the tolerance to ensure the functionality and appearance effect of the packaging." Although the manufacturing process and process are quite complex, the effect achieved is unparalleled

in order to provide Nina Ricci with another similar product, toly company did not use the secondary injection molding process, but chose the low-cost assembly technology. The small packaging box has a transparent outsole and cover, and the interior is an electroplated bottom, inner cover and inner bottom

toly developed a special process to complete the connection of internal and external components. The material used is Eastar copolyester of Eastman. Its technological process is first injection molding transparent parts, and then assembly. Welding or bonding is not used in the assembly process. Because it is not feasible to weld electroplated parts technically, and the use of bonding may affect the transparency

transparent packaging is one of the most important development trends of cosmetics and perfume packaging. Transparent packaging gives people a sense of purity, and designers give such a design a modern sense. The purpose of Eastman Chemical to develop transparent materials is to achieve "crystal like aesthetic effect"

challenge of transparency

increasing the import cost of wood pulp in China. The trend of transparency is a challenge for the whole packaging. Rexam provides victonia`s secret with a perfume bottle with a small pump. The plastic driver and ring of the pump use a special material to achieve transparent effect, and the matched cap and bottle body are also completely transparent. Dennis desrochers, vice president of sales of Rexam, said, "it is indeed a challenge to achieve the transparency required by victonia`s secret. We have never made a completely transparent structure of the pump body before, so we have to carry out a large number of experiments on different materials to achieve the desired effect."

bottle cap can also achieve the effect of showing noble packaging. Eric bigotte, vice president of axilone company in the United States, said: "an example of the comparison between the new and old national standard test conditions of chance perfume is shown in Table 3. The company hopes that the ring of the bottle symbolizes a ring, and the bottle cap looks more like a diamond on a ring." The chance cover is completed by two injection molding and has an oblique angle, which is similar to the assembly hole cut on a diamond

The assembly of transparent parts is also a huge challenge. It is almost impossible to adopt the traditional bonding method without affecting the transparency. In order to solve this problem, Risdon AMS is working with suppliers to develop an UV curing adhesive that will not affect the transparency effect at all. It is reported that this material should maintain good transparency even when exposed to the outside, so chemical resistance is also very important

in order to achieve the effect of luxury and nobility, cosmetics packaging usually adopts gold, silver and other colors as the decoration of transparent packaging. The basic color is milky white. In the past, the color that glass packaging can achieve is very limited, so plastic packaging has become the main choice. There are two main ways for manufacturers to obtain plastic color: one is to spray UV paint or pigment on the surface; Another method is to develop new resin mixtures. Toly company has been committed to developing resin products with special properties for many years. Today, toly can directly use new materials to form products with metal appearance, pearl color, or neon flashing effect. These rich color effects can only be achieved with the help of heavy metal filling when using glass packaging, and the variety of colors is very limited

early metal or pearl resin will produce flow lines, but now after the improvement of formula and process, similar defects will no longer occur. Toly developed a UV sensitive material that produces different color effects indoors and outdoors. Eastman can now provide new resins with metal, pearl, fluorescent, stone, fog and other metal appearance effects. Its polymer products can be colorless and transparent, or have bright colors. Nowadays, plastic bottles can realize all the dreams of stained glass bottles

electroplating is still one of the most important metallization methods. By increasing its color effect, you can get unparalleled appearance, such as black pearl, silver white, etc

"no label" effect

cosmetics labels do not only play the identification function, but also often sell images when selling cosmetics. Transparent labels can not only clearly convey product information, but also serve as embellishments of products. The product is still the center of the whole package, and the effect of "no label" just becomes the best decoration for the display of high-end products

on the one hand, the label content plays a role in communicating with consumers. On the other hand, the "no label" effect is contrasted with the pure and transparent packaging. The puncture device of the electronic universal experimental machine should keep its original sharpness intact and show a fresh and attractive feeling. "No label" effect has become the favorite of high-end cosmetics packaging. At present, the main label material used to achieve the "no label" effect is transparent pressure-sensitive film, coupled with exquisite patterns and words printed in Flexo or intaglio to achieve the "no label" effect

balance between reality and aesthetics

no product can pay more attention to the aesthetic effect of packaging than cosmetics. However, there are still a lot of problems worth considering in practice: the pressure to save costs, provide more protection for products, and high-performance alternative materials

in fact, even the most high-end cosmetics are also faced with cost considerations. In the initial stage, people mainly reduce the cost of products by reducing the weight of packaging and complex design. Glass occupies a large number of perfume bottle markets, but plastic caps are mainly used because plastic is more economical than metal. In fact, the cost reduction of plastic replacing glass is also one of the main factors. Due to the processability of plastics and the promotion of new materials, the transparent effect of glass packaging can be achieved, and the formability is better, and the design of complex structure is easier to realize. New plastic materials can be formed directly, and have strange color effects, which significantly reduces the processing cost. Because of this, the application of plastics in cosmetics is gradually increasing

but for cosmetics packaging, the cost is still second. Physical protection is a more important factor. Many cosmetics that provide hydrogen and oxygen particles need to preserve more moisture, so the packaging is required to have good air tightness. The content that often needs to be protected may include chemical composition, moisture, fragrance, etc., but it is also convenient for consumers to open it. The method to protect moisture can be to add a layer of PP or to thicken the wall. There are many ways to achieve air tightness, which can be selected according to the components of different cosmetics

plastic is quietly occupying the special position of glass in the field of cosmetics. However, for high-end cosmetics, the establishment of its own brand and product image characteristics and attractive packaging effect have become the most important factors. Therefore, alternative plastic materials with higher performance have become the first choice in the packaging design of high-end cosmetics

for cosmetic packaging, the balance between aesthetic pursuit and reality is quite delicate. New processing methods, materials and engineering technologies can provide choices of different quality and different prices for gorgeous cosmetic packaging design. In order to achieve the desired effect, designers and packaging manufacturers work together to complete the packaging design, and maintain a certain degree of flexibility to achieve the final perfect cosmetics packaging

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